Executive Coaching for Senior
Marketing and Communications
Leaders
Senior marketing and comms roles come with distinct pressures: high visibility, conflicting expectations, and constantly proving your function’s value.
You’re succeeding. But success doesn’t feel sustainable.
I’ve been there. I spent 20+ years in marketing and comms leadership, both in-house and agency-side, before becoming an ICF-accredited coach (PCC) and Leadership Circle Practitioner.
I’ve learned that sustainable leadership isn’t about working harder or simply becoming more resilient. It’s about leading differently.
I help senior marketing and comms leaders navigate the relationships, conversations and decisions that determine whether their strategy succeeds — so they can lead with clarity and deliver results without burning out.
Clients typically come to me when they are:
Stepping into bigger, more exposed roles
Navigating organisational politics and stakeholder complexity
Leading teams through constant change
Reassessing what success actually means beyond the next promotion
If you're looking for a thinking partner who understands the role without needing it explained, let’s talk.
Strengthening confidence and leadership impact
"When I started working with Ann-Mari, I was performing well in my role but felt there was more potential to unlock.
Our work focused on my values, how I show up, and the impact I have on colleagues and clients. Ann-Mari helped me develop greater self-awareness and a clearer understanding of how to use this more effectively in a demanding, fast-paced environment.
As a result, I now approach my role with much greater confidence and clarity, and feel better equipped to navigate its challenges.
Ann-Mari’s coaching has had a lasting impact, and I would highly recommend her to anyone looking to strengthen their leadership and effectiveness.”
— Diana, Account Director
About me
Former Marketing and Communications Director
20+ years’ experience, in-house and agency side
ICF-accredited Professional Certified Coach (PCC)
Leadership Circle Practitioner
Team Coach - Organisation and Relationship Systems Coach (ORSC)
Chartered Institute of Public Relations Diploma (Dip CIPR)
Multiple sector awards, including PR Week and CIPR Excellence Awards
Leading through conflict and difficult conversations
“I was looking for a coach who truly understood the realities of my role and the challenges I was facing. Ann-Mari’s approach is both direct and insightful, and she quickly helped me make sense of patterns and behaviours I had struggled with for many years.
Through our work together, I developed the confidence to address issues I had previously avoided, particularly around conflict and difficult conversations.
In just six sessions, I have fundamentally changed how I approach challenging situations at work and at home. I feel more confident, more self-aware, and better equipped to lead effectively.
I’m very glad I made the investment — Ann-Mari has had a lasting impact on how I show up as a leader.”
— Rachel, Chief Executive Officer
Gaining clarity and making confident career decisions
“Ann-Mari created a space where I could step back and think more clearly about what was driving my dissatisfaction at work, and what I really wanted from the next stage of my career.
Through our work together, I developed a much clearer understanding of my values, motivations and priorities. Ann-Mari’s thoughtful and structured approach helped me move from feeling stuck and uncertain to making a confident decision about my next steps.
As a result, I was able to take a new career direction with clarity and conviction. While it was a significant decision, I now feel both excited and better equipped for what comes next.”
— Simon, Head of Media
Professional Accreditation
Professional Certified Coach (PCC)
Licensed Firework
Career Coach
Certified Professional Co-Active Coach
Inpowered Corporate Coach
Improving team alignment and communication
“Ann-Mari delivered an excellent series of team sessions which had a significant impact across the organisation.
One of the most noticeable changes has been in how people approach difficult conversations. There is now a much broader perspective, and individuals are using more constructive language and behaviours to resolve situations that would previously have reached an impasse.
The sessions were thoughtfully structured and highly engaging, combining clear frameworks with practical application. This meant that learning was quickly embedded and translated into real-world situations.
The results we’ve seen since speak for themselves, and I would highly recommend Ann-Mari to any organisation looking to strengthen team alignment and effectiveness.”
— Katrina, Operations Director
